By Jean Alon Media |
Summary
At the Black Women in Media event, industry veteran Shon Murdock (FUBU) and Melvin (Big Cat Records) shared a special segment to introduce the rising singer-songwriter Jaala (J. Double A. L. A). Jaala, an “Island Peach” originally from the Virgin Islands, performed her inspirational soul track, “Who You Are,” and highlighted her new single, “I Am Free.” This partnership brings together two powerful industry figures to elevate a new voice.
The recent Black Women in Media event served as the platform for a significant new industry partnership. Shon Murdock (FUBU) and his long-time friend, Melvin of Big Cat Records, who is known for signing Gucci Mane and his impact on the rapper’s career, presented Melvin’s newest artist. Murdock highlighted the longevity of their friendship, noting Melvin’s support even for the first FUBU golf classics in Augusta.
Murdock explained that Melvin provided him with a “wonderful opportunity” to introduce the rising singer-songwriter, Jaala.
Jaala: The Island Peach and Inspirational Soul
The moment quickly turned into a captivating performance. Jaala, who calls herself an “Island Peach” originally from the Virgin Islands but now based in Atlanta, took the stage with her guitar. She described her genre as inspirational soul, focusing on themes of love, life, and inspiration.
“In case nobody told you today, you look amazing,” she greeted the crowd, setting the tone for her message of self-worth.
Jaala performed her original track, “Who You Are,” urging the audience not to forget their inherent value and light: “Cause the world is pretty messed up, we’re surrounded by darkness, but let your light.” She also noted the release of her new single, “I Am Free,” which is currently streaming.
🎥 Watch the Exclusive Performance Now!
Did you miss this powerful moment? Jean Alon Media was there to capture Jaala’s full performance of “Who You Are,” the guitar work, and the energy of this unique industry collaboration. See the talent that has attracted the attention of Big Cat Records and FUBU.
If you love her message and her sound, follow her everywhere at @officiallyJaaLa.
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